A recent global study involving over 12,400 respondents across 10 countries has shed light on changing snacking habits in India, revealing a clear shift toward healthier food choices. The research found that 58% of urban Indian consumers prioritize nutrition over taste when selecting snacks, surpassing the global average of 52%. This trend is especially strong in cities like Delhi and Ahmedabad, where more than 60% of people consider nutritional value as a key factor in their food decisions.
The study, which surveyed 2,415 consumers across six Indian cities, also noted a sharp rise in awareness about nutrition labels, with 83% of respondents reading them before buying snacks. Protein-rich foods are in high demand, with 86% actively seeking them, and 69% of Indians believe that plant-based proteins are as effective as those from meat—well above the global average of 55%.
Among the main reasons driving these choices are a preference for natural, heart-healthy snacks that provide protein and energy, rather than simply indulging cravings. Nuts, in particular, have seen a significant surge in popularity, with 86% of Indian shoppers purchasing them in the past six months, compared to 79% worldwide. Millennials and Gen X are leading this move toward more mindful eating.
This changing landscape suggests that Indian consumers are increasingly aware of the nutritional benefits of their snacks and are actively choosing options that support healthier lifestyles. As nutritional awareness grows, the future of snacking in India appears to be leaning toward more conscious, health-focused choices.