As gold prices surge past Rs 1 lakh per 10 grams amidst global economic uncertainty, industrialist Harsh Goenka has shared a humorous yet insightful perspective on the long-term value of gold and the financial wisdom often demonstrated by wives.
In a post on social media, Goenka recounted a few personal anecdotes to highlight the enduring value of gold. “10 years ago, I bought a car for Rs 8 lakh. She bought gold for Rs 8 lakh. Today, the car’s worth Rs 1.5 lakh. Her gold? Rs 32 lakh,” Goenka wrote, emphasizing how gold continues to appreciate in value over time.
He shared another memorable conversation with his wife. “I said, ‘Let’s skip gold, go on a vacation?’ She replied, ‘Vacation lasts 5 days. Gold lasts 5 generations,'” Goenka recalled, highlighting his wife’s pragmatic view on wealth.
10 yrs ago, I bought a car for ₹8L. She bought gold for ₹8L.
— Harsh Goenka (@hvgoenka) April 23, 2025
Today- car’s worth ₹1.5L. Her gold? ₹32L.
I said, “Let’s skip gold, go on a vacation?”
She said, “Vacation lasts 5 days. Gold lasts 5 generations.”
I bought a phone for ₹1L. She bought gold.
Now? Phone’s worth…
Goenka further illustrated the contrast between depreciating assets and gold’s value by sharing an example from his own life. “I bought a phone for Rs 1 lakh. She bought gold. Now? The phone’s worth Rs 8,000. Her gold? Rs 2 lakh,” he said.
Concluding his post with humor, he remarked, “Moral: Wives are smarter,” a sentiment that quickly resonated with his followers.
The post quickly went viral, garnering over four lakh views and sparking a wide range of responses. One user commented, “Gold may last generations. But we don’t. That five-day vacation? It turns into stories, smiles, and moments that light up your soul for a lifetime. The phone might be worth Rs 8K now, but that late-night call to your son, daughter, or mother… that photo you clicked by the ocean… that memory? Priceless.” Goenka responded with a simple, “Wow.”
However, not all responses were positive. Another user criticized the post, calling it “the stupidest thing I’ve read today,” while a third person suggested, “Car and vacation have provided you some memories to look into! And to look forward to! To help you reset in stressful times. I am not saying don’t buy gold! But balance it properly.”
Goenka’s reflections come at a time when gold prices are reaching unprecedented levels. Recently, the spot rate for gold in India surpassed Rs 1 lakh per 10 grams, driven by various international factors. Gold has gained more than $800 an ounce since the start of 2025, crossing the $3,300 mark and continuing to climb.
In response to these surging prices, leading financial institutions have adjusted their forecasts. Goldman Sachs has revised its year-end prediction for gold to $3,700 per ounce, with the possibility of it reaching $3,810 if central banks continue to buy at the current pace. Similarly, ANZ has raised its estimate to $3,600 per ounce.
