JK Rowling, the creator of the Harry Potter universe, is officially back in the billionaire club. According to Forbes, the 59-year-old author has rebuilt her fortune to an estimated $1.2 billion, driven by her continued control over the sprawling Potterverse, which now spans books, films, television, gaming, theatre, merchandise, and theme parks.

Rowling first appeared on Forbes’ billionaire list in 2004 but fell off in 2012 after giving away an estimated $160 million to charitable causes. Now, despite a decade of social media controversies and political headwinds, she’s returned to the elite club, thanks to smart business decisions and her iron grip on intellectual property rights.

Books, broadway and box office

At the core of Rowling’s wealth remain her record-breaking book sales. The Harry Potter series has sold over 600 million copies, making it one of the best-selling franchises in literary history. Her co-authored stage play, Harry Potter and the Cursed Child, has grossed more than $1 billion worldwide and sold millions of script copies.

The original eight-film movie franchise earned $7.7 billion globally, and Rowling retains a profit-sharing stake and producer credits. Even the Fantastic Beasts spinoff films, which received mixed reviews, further cemented her brand’s durability.

Gaming and theme parks

The gaming world proved lucrative with Hogwarts Legacy, 2023’s top-selling video game, raking in over $1 billion in revenue. Meanwhile, Universal Studios’ Wizarding World attractions in Orlando, Hollywood, Tokyo, and Beijing draw millions of visitors each year, with Rowling earning a share of revenue from everything—from butterbeer to replica wands.

Digital publishing and future projects

Rowling also founded Pottermore Publishing, a direct-to-consumer digital platform for ebooks and audiobooks, generating millions annually. With a new HBO Max adaptation of the Harry Potter series going into production, expected to launch in 2026 and run for a decade, her earnings are set to surge even further. Forbes estimates she could earn $20 million per year from the project.

Controversy and cultural clash

Since 2020, Rowling has been at the center of public controversy for her views on transgender rights. Her outspoken social media posts—where she frequently spars with critics and public figures—have strained relationships with Harry Potter film stars like Daniel Radcliffe and Emma Watson. Yet, her brand has proven remarkably resilient.

Rowling has remained defiant, often tweeting to her 14 million followers about gender issues while celebrating her business triumphs. One viral post showed her on a $150 million superyacht, cocktail in hand, following a UK court ruling aligned with her views.

Despite the controversies, Rowling’s business empire is stronger than ever. She has built one of the most enduring intellectual properties in entertainment. According to Habo Studio, Harry Potter ranks as the sixth-strongest entertainment brand in the US and is No. 1 among millennials—a testament to her storytelling’s lasting power.