Akshaya Tritiya or Akha Teej is considered as an auspicious day for buying valuable assets, be it gold and diamond jewellery, vehicles or real estate. It is believed that purchasing these assets on Akshaya Tritiya ushers in good luck, success and prosperity in various facets of life. Among all these assets, buying gold stands out as a timeless tradition because people can buy this precious metal even with small amount. In this digital era, gold buying pattern too has undergone a massive change. Now there are a range of options available for people to invest in gold such as digital gold, gold ETFs, gold bonds, apart from physical gold.
Digital gold buying has gained immense traction over the last few years. In today’s digital age, many people find it cumbersome going into a jewellery store and sitting for hours to buy gold and this is one of the reasons why more and more young Indians find themselves turning towards purchasing gold digitally, according to experts.
This comes at a time when the gold market in India is experiencing rapid growth, with significant potential for expansion in the future. The increasing adoption of fintech platforms and growing awareness of gold as an investment option are expected to drive the market size to USD 100 billion by 2025, according to estimates by KPMG.
Also Read: Buying gold on Akshaya Tritiya? Income tax liability you should not forget!
Nishchay AG, Co-founder and CEO, Jar, shares some of the reasons why consumers should consider purchasing gold digitally this Akshaya Tritiya:
Unmatched Convenience:
One cannot deny the convenience of being able to buy gold from the comfort of your home or on-the-go via mobile, 24/7. These days, you can even purchase gold on quick commerce!
Seamless Transactions:
Thanks to payment integrations, like UPI, purchasing gold online is a seamless, paperless experience resulting in quick, easy transactions.
Transparent Pricing:
Reputable online platforms offer real-time rate updates and transparent pricing mechanisms, ensuring you get authentic market prices without ambiguity.
Small, Affordable Investments:
Unlike physical stores with higher minimums, digital platforms enable investing in gold for as little as ₹10, making it an accessible and inclusive option, regardless of spending power.
Quality Assurance:
There is no need to be concerned about the purity or quality of the gold you purchase online since it is all stored securely by custodian partners. That’s how you can get 24K, 99.9% pure gold with certification.
Conclusion: Overall, investing in gold digitally on Akshaya Tritiya provides one with an opportunity to align their investments with convenience and accessibility, diversification of the investment portfolio, and benefit from cost-effective investment options.