In recent years, Korean cosmetics, popularly known as K-beauty products, have gained tremendous popularity. Known for their unique and highly effective ingredients, K-beauty products offer a wide range of solutions for makeup as well as skincare.
Some of these ingredients include snail mucin, propolis, and CentellaAsiatica, and they focus on gentle yet effective cleansing, hydration, and sun protection. In India, the popularity of K-beauty can be linked to its effectiveness in addressing common skin concerns such as acne, dark spots, and dullness, as well as their affordability and accessibility through online platforms and physical stores.
Interestingly, from cleansers and moisturizers to face masks and serums, Korean skincare brands have something for every budget or skin type.
Here are top 10 K-beauty gems that are widely popular in India
- Axis-YDark Spot Correcting Glow Serum: This is a dark spot treatment that is ideal for hyperpigmentation and dark spots. If you have issues like hyperpigmentation and stubborn acne spot, you can try using this at night, followed by peptide moisturiser and going to bed.
- COSRX Advanced Snail 96 Mucin Power Essence: Thanks to all of the beauty influencers, this product is now a global sensation. Advanced Snail 96 Mucin Power Essence contains snail essence that helps soothe and moisturize the skin. Additionally, it helps reduce inflammation and improve skin elasticity.
- Laneige Cream Skin Cerapeptide Refiner: Another widely popular product, this toner intensively moisturizes, strengthens the skin barrier and promotes skin elasticity. It has a creamy composition that helps maintain the skin’s moisture balance and leaves the skin soft and supple.
- Dr. Jart+’s Cicapair Tiger Grass Sleepair Intensive Mask: The formula of this product boosts hydration while reducing inflammation, while moisturising glycerin, texture-smoothing niacinamide, and anti-inflammatory heartleaf repairs and maintains hydration levels.
- Laneige Water Sleeping Mask: This sleeping mask is suitable for most skin types. People with combination-to-oily skin can use it instead of their nighttime moisturiser, while dry-skinned people can layer it over our hydrating serums and creams.
- Thank You Farmer Sun Project Light Sun Essence: Interestingly, the brand, Thank you Farmer, has some of the best sunscreens of the market. Rice, green tea, aloe vera, and sunflower seed are some of the key ingredients. Other than meeting the daily SPF needs, the chemical formula of this sunscreen absorbs quickly into the skin, leaving a glowy, semi-matte, and never greasy finish that is free of any white cast. Meanwhile ingredients like Aloe leaf, lotus flower water, and soybean lipids can also help strengthen your skin barrier.
- Innisfree Cherry Blossom Jelly Cream: Innisfree is one of the most popular K-beauty brands. The non-sticky cream Dewy Glow Jelly Cream right now is a bouncy gel moisturizer that provides a lightweight, cooling layer of hydration to your complexion thanks to cherry blossom flavonoids, niacinamide, and sugar beet betaine.
- Beauty of Joseon Glow Serum: This popular serum contains propolis and niacinamide to help control sebum production, reduce the appearance of pores, and even out skin discoloration. The product is best suited for acne-prone skin and it helps in clearing up breakouts over time and maintaining the skin’s healthy bounce.
- Etude House SoonJung 2x Barrier Intensive Cream: This product is most helpful for people with sensitive, dry, or combo skin. It’s filled with super-hydrator, glycerin, and a series of three wound-healing, anti-inflammatory, skin-soothing ingredients like panthenol, madecassoside, and green tea extract.
- Peach & Lily Glass Skin Refining Serum: The coveted glass skin effect of K-beauty products is a never-ending sensation and everyone aspires to achieve the glowing skin effect. If you want glass skin, this serum should be your must-try product. This formula can do wonders like fading dark spots, reducing redness and hydrating the skin.