In the vibrant and ever-evolving landscape of the Indian music industry, DJing has emerged as a prominent career choice, transforming how audiences experience music and entertainment. Among the best in this space is DJ Yogii, who is redefining the DJ scene and expanding his horizons into fashion with his clothing brand, Izggi.

His journey from a music enthusiast to a leading name in Bollywood and Punjabi music exemplifies the growing allure of DJing as a career in India.

DJing: A Growing Trend in India

The rise of DJing as a career option in India reflects a broader shift in the music industry. Traditionally dominated by live bands and singers, the Indian music scene is increasingly embracing the role of DJs, who bring a unique blend of creativity and technical expertise to their performances. DJs are now integral to major events, from Bollywood film launches to Punjabi wedding celebrations, showcasing their ability to blend various music genres and create unforgettable experiences.

This trend is fueled by the growing popularity of electronic dance music (EDM) and the increasing demand for high-energy performances at events and parties. As a result, many young Indians are gravitating towards DJing, seeing it as a viable and exciting career path that allows them to merge their passion for music with entrepreneurial spirit.

DJ Yogii, born Yogesh Choudhry on February 23, 1987, in New Delhi, is a quintessential example of this new wave of Indian DJs. His journey from a music aficionado to a prominent figure in Bollywood and Punjabi music is both inspiring and illustrative of the opportunities available in this field.

Early Life and Career Beginnings

Born on February 23, 1987, to Devinder Choudhry and Janak Choudhry in New Delhi, Yogii grew up with two sisters and a brother, while living in a joint family setup. He completed his schooling in the capital city and then did his graduation with a B.Com from Delhi University, and it was after he dropped out of a university in the US, where he had gone to pursue computer engineering.

Yogii began his career as a promoter at the Ministry of Sound and soon expanded his interests into opening clubs and restaurants. His first ventures, Masaya and Budapest, were successful in establishing his presence in Delhi’s nightlife. Although his chain of healthy food joints, Fitbites, did not meet with the same success, these experiences provided him with valuable insights into the entertainment industry.

The Turn to DJing

Despite his entrepreneurial ventures, it was DJing that captured Yogii’s true passion. Initially, DJing was a fun side project, but it quickly became a significant focus of his career. His unique style and ability to connect with audiences helped him rise to prominence in the Bollywood and Punjabi music scenes. His performances have captivated audiences across India, making him a sought-after name in the DJ community.

Expanding Horizons: The Birth of Izggi

Not content with just revolutionizing the music scene, DJ Yogii has also made a mark in the fashion industry with his clothing brand, Izggi. The inception of Izggi came from a practical need he identified: the challenge artists face in finding suitable and stylish stage attire.

Yogii’s insight into this niche market led him to create Izggi, a clothing brand designed to address the specific needs of performers. “Every artist gets confused about what to wear on stage and where to buy clothes from. So, thinking about it, gave me the idea to start my clothing brand,” Yogii explains. The brand combines fashion with functionality, offering stylish and comfortable clothing options for artists and performers.