Taylor Swift has set the internet abuzz with the surprise announcement of her 12th studio album, ‘The Life of a Showgirl.’ After an enigmatic countdown that had been running on Swift’s official website, the announcement was made during an appearance on Travis Kelce’s New Heights podcast.

Fans had been anticipating a big reveal for days as the countdown came to an end at 12:12 a.m. EST on the 12th. Just as expected, Swift showed up on the podcast with Kelce and his brother Jason, displaying a blurred-out copy of the album cover.

ALSO READ

How did Taylor Swift announce the launch of her album?

“This is my brand-new album, The Life of a Showgirl,” said Taylor. Travis responded with “TS12” after Swift’s announcement, to which Jason responded with a lot of excitement. The episode is set to air on August 13, where more details about what fans are calling her “diamond-dripping era” are set to emerge.

ALSO READ

The timing of the reveal aligned with Spotify billboards popping up in New York City and Nashville, each featuring a code that leads to a playlist titled And, baby, that’s show business for you. The playlist features tracks produced by Max Martin and Shellback, leading fans to speculate the duo may be heavily involved in the new project.

Released in April 2024, Swift’s final album, The Tortured Poets Department, became the best-selling album of the year. She shocked fans once more by releasing The Anthology, a double-album edition, just hours after its debut.

Viewers also noticed a new orange-and-yellow “T.S.” logo and a jar of friendship bracelets hidden on a shelf behind Swift in the ‘New Heights’ teaser, possibly more Easter eggs in true Taylor fashion.

‘New taylor music might just be what I need.’

Swifties were super excited about the announcement. A fan wrote, ‘new taylor music might just be what i need.’ ‘Halloween and TS12, oh god we are so back,’ added another. ‘girl what in the reputation (vegas edition) is this… this title already sounds like a grammy sweep,’ wrote a netizen. ‘ A user claimed, ‘Halloween soundtrack confirmed. Taylor’s about to make October unforgettable with this one.’ ‘October just went from pumpkin spice to full sequins and spotlights. Showgirl Era starts this October!,’ noted a fan