Entrepreneur and mother, Mira Kapoor‘s social media post ended up on another Reddit gossip page. No, not for her brand endorsements, but for her stand on crackers amid the Diwali 2025 festivities. With the Internet divided, Bollywood actor Shahid Kapoor’s wife started a rather controversial debate on social media.
Every year, by default, the residents of metro cities debate on the ‘severely poor’ AQI. Engulfed by smoke, the clouded judgements don’t know any better than ranting on social media, in the hope it will impact the visibility. However, when a particular celebrity does it, often at the end of criticism on an anonymous social media platform, the concern might be misinterpreted.
What did Mira Kapoor say?
Taking to Instagram, the wellness brand co-founder posted on her social media story yesterday. She questioned, “Why are we still bursting crackers?” and added, “It’s not okay even if it’s ‘just for the kids to see once’.”
Commonly seen on actors’ social media feeds and influencers posting with a blurry Gen-Z aesthetic and posing with their brightly lit crackers. Kapoor wrote that it was not “okay for your pataka aesthetic to hold a phuljhadi for the gram.” She urged parents and her audience to “stop normalising” bursting crackers as a ritual on Diwali.
Furthermore, she said, “‘Say No To Crackers‘ cannot be the poster you get your kids to make for Earth Day and then forget about it when Diwali comes along.” Adding further, Kapoor wrote, “AQI news is not just for the next Instagram story. It’s the air our children breathe.”
In the following post, the wellness entrepreneur and Bollywood wife added, “This is not a tradition I wish to indulge in.” She seemed saddened by the lack of awareness around the matter, despite the “privilege, education, and affluence.”
‘Good Job, Mira!’
Sharing the post on social media, netizens hailed this response by Mira Kapoor. While others suggested banning crackers altogether. To which a user responded, “That should have been the case in an ideal world, but well, here we are…”
Calling out her privilege, another netizen remarked, “Private jet users talking about fireworks pollution is the MAX example of pot calling kettle black.” The Internet seemed to be fixated on the other events also involving firecrackers, such as weddings or New Year’s. While some pointed out the dearth of luxury cars owned by celebrities who often speak up about air pollution during festive times, especially Diwali.
“Everyday I realise how badly civic sense is missing,” shared a disappointed user who shared how, reportedly, even adults were bursting heavy-duty crackers as late as midnight.
