Streaming giant Netflix has joined hands with one of India’s most influential entertainment powerhouses, Balaji Telefilms Ltd., for a long-term creative partnership aimed at developing a variety of original content across multiple formats. This collaboration is set to bring a fresh wave of storytelling to streaming audiences, combining Netflix’s global reach and platform strength with the storytelling legacy of Balaji Telefilms, helmed by Padma Shri awardee and International Emmy winner Ekta Kapoor.
The two companies have previously worked together on notable titles such as Kathal, Pagglait, Jaane Jaan, and Dolly Kitty Aur Woh Chamakte Sitare, which were well-received by both critics and viewers.
Speaking on the new collaboration, Monika Shergill, Vice President of Content at Netflix India, said, “Ekta has been a force in shaping Indian entertainment with unforgettable stories and characters that made it to pop culture, even before hashtags existed. Her creative instinct and deep understanding of the audience’s pulse have consistently set her apart in shaping what India chose to watch and love for more than two decades. At Netflix, our focus is to serve audiences with very diverse tastes and this collaboration will bring unique stories in rooted ways, marking an exciting new chapter in our creative journey.”
Ekta Kapoor, Joint Managing Director of Balaji Telefilms, also added, “At Balaji Telefilms, storytelling has always been at the heart of everything we do — whether through cinema, television, or digital platforms. Partnering with Netflix, the world’s leading storytelling platform known for its premium content and constant innovation, is a big moment for us. It allows us to bring powerful, culturally rooted, and emotionally resonant stories to a global audience. The beginning of this new collaboration marks an exciting new chapter where we continue to push creative boundaries and deliver content that entertains, inspires, and connects people everywhere.”
The partnership will include new projects developed by Balaji Telefilms Ltd., along with its film and digital divisions — Balaji Motion Pictures and Balaji Telefilms Digital. Among the upcoming slate is an untitled series currently in advanced stages of development, with more titles expected to follow, all designed specifically for the digital-first, global viewer.
With this move, both Netflix and Balaji aim to deepen their commitment to delivering high-quality, genre-spanning storytelling for diverse audiences in India and beyond.