Hailey Bieber is making major money moves. The 28-year-old model and entrepreneur has just signed a landmark deal with e.l.f. Beauty, which is acquiring her skincare brand Rhode in a transaction valued at $1 billion.
According to a press release, the agreement includes $800 million payable at closing — split between cash and stock — and an additional potential earnout of $200 million based on Rhode’s future performance over the next three years. To fund the acquisition, e.l.f. secured $600 million in debt financing.
Since launching Rhode in June 2022, Bieber has turned the brand into a cult favorite with products like the Glazing Milk and Peptide Lip Balm, and a strong viral presence on TikTok and Instagram. With the acquisition, she is stepping into an even larger leadership role — continuing as Chief Creative Officer and Head of Innovation at Rhode, while also serving as a strategic advisor to e.l.f. Beauty.
Hailey celebrated the milestone on Instagram, calling the deal a dream come true and a “next chapter” in the Rhode journey. “I found a like-minded disruptor with a vision to be a different kind of company,” she wrote, adding that the partnership will help take Rhode global.
What Is Hailey Bieber’s net worth?
According to Celebrity Net Worth, Hailey’s fortune is now conservatively estimated at $300 million — a figure that includes her share from the recent Rhode deal. However, some outlets have speculated that with the size of the acquisition and her equity stake, Hailey may now be worth closer to $1 billion, potentially making her the latest celebrity to join the billionaires’ club, alongside the likes of Taylor Swift, Kim Kardashian, and Rihanna. Whether she’s hit the billion mark or not, one thing’s certain — Hailey’s wealth now surpasses that of her husband, Justin Bieber, whose net worth is estimated to be between $200 million and $300 million.
Justin Bieber’s reported financial struggles
The news of Hailey’s success comes as Justin is reportedly facing financial troubles. The 31-year-old pop star canceled his “Justice” world tour in 2022, incurring significant costs. Page Six recently reported that his former manager, Scooter Braun, loaned him over $8 million to cover the losses. Last year, rumors swirled that Justin was considering suing his financial managers, accusing them of mismanaging $300 million of his fortune — though insiders claimed his lavish lifestyle was the real issue. “He spends eye-watering amounts per month,” a source told Page Six. “At one point, he couldn’t even get a credit card.” The source added that Justin may be surrounded by people who don’t have his best interests at heart.