For over four decades, Paresh Rawal has entertained audiences with his versatile acting in comedic, villainous, and character roles in movies. Beyond the stage, he’s made a mark in politics and society. Now, Nagaland State Dear Lottery has chosen him to represent their brand as the ambassador for the “Ticket to a Good Life” scheme, available for just Rs 6.
The heartwarming advertisement for the “Good Life Ticket, just for Rs 6” captures life’s unpredictable nature, emphasising that every aspect of our existence is subject to change. The ad prominently features the Nagaland State Government’s special Rs 6 Dear Lottery Scheme, inviting consumers to try their luck at becoming millionaires three times a day. As of now, over 2424 fortunate Crorepati winners have realized their dreams through this scheme, inspired by one of the world’s most famous games of chance.
Anand Mavani, Senior Vice President of Strategy at Dear Lottery, expressed, “Paresh Rawal has wholeheartedly supported our Dear Lottery brand. We are thrilled to be associated with this renowned actor, and his expressive, committed acting skills from his theater background are a joy to behold. We consider ourselves privileged to have him with us and look forward to many years of collaboration. Despite his fame and success, Pratmesh Parab is remarkably down-to-earth, evident in his work. This marks our second year working together, and his authenticity, passion, and talent shine in our TVC.”
Rajesh Madan, Vice President at Dear Lottery, stated, “This Dear Lottery advertisement will offer entertainment and education simultaneously. Lotteries, being games of chance, hinge on luck, faith, and hope. Through this campaign, Paresh Rawal will remind the audience that while lotteries involve luck, they are more about the thrill of anticipation and hope. Lotteries allow us to dream big, extending beyond just monetary gains.”
Director Mohsin Khan added, “Our campaign’s main challenge was to simplify the modern Dear Lottery system for the audience while highlighting its credibility. The government’s recognition and live draw results in the presence of officials ensure trust and transparency. With veteran actors, we’ve brought the drama to the audience, showcasing lotteries as opportunities to turn dreams into reality. Each ticket purchased contributes to this hope, reminding us that life is full of surprises. ‘Ghar Ghar Dear Dear Hi Dear’: Lines from our TVC resonate with our audience.”
As of August 1, 2023, a Times Now report highlighted the inspiring story of 11 women in Kerala who bought Rs 250 lottery tickets and won a Rs 10 crore jackpot. This example illustrates the opportunities and luck lotteries can offer, especially to those in society’s lower strata. The Dear Lottery advertisement featuring renowned actors like Paresh Rawal, Prathamesh Parab, and Mushtaq Khan will soon reach audiences through various mediums, including television, online platforms, and social media.