We certainly live in the times when toxic workplace culture often dominates headlines. In what seems like a breath of fresh air in such times is a Chennai-based firm making waves for doing the opposite. This Diwali, a structural steel design and detailing company went above and beyond to reward its employees, gifting 28 cars and 29 bikes to boost morale and productivity.
The company has around 180 highly skilled employees, many of whom come from modest backgrounds. The cars, ranging from Maruti Suzuki and Hyundai to even luxury brands like Mercedes-Benz, were gifted to employees as a gesture of appreciation for their hard work.
Managing Director Sridhar Kannan explained the rationale behind this initiative to Kannada daily newspaper Vartha Bharati. “Our employees are our greatest assets. Their dedication and commitment have driven the company’s success, and this is our way of recognizing their efforts,” Kannan shared.
Notably, this isn’t the company’s first act of generosity. In 2022, it gifted cars to two senior employees, and in the past, it has often gifted bikes. The selection is based on employees’ motivation and performance, with the goal of turning their dreams of owning a vehicle into reality. In addition to vehicles, the company provides financial assistance for employees’ weddings, recently raising the support fund to Rs 1 lakh from Rs 50,000. These initiatives are all part of the company’s strategy to foster a positive, motivated workforce.
Kannan emphasized that the company will continue focusing on employee development and customer satisfaction, reinforcing its commitment to creating a supportive work environment.
