Sudipta Dev – Mumbai
Unique tourism aspects of the region’sa highlights include the Fjords, the Northern lights, midnight sun, heritage, Nordic cuisine, sustainable living, UNESCO World Heritage Sites, Sami Culture and the Vikings. “The capitals of Scandinavia – Copenhagen, Stockholm and Oslo have their own distinct experiences – attractions, museums, culture, architectures and design, and most importantly sustainable living,” added Batra.
Day visits from these capital cities offer a wide range of exciting experiences, for instance from Copenhagen a trip to Odense the birthplace of Hans Christian Anderson, Roskilde one of the oldest cities of Denmark where tourists can go sailing like a Viking. “We have observed that the Indian traveller today is seeking to travel to very small villages to admire nature and experience local cuisine. Another trend we have observed is that Indians are handpicking destination and combining them with locations which are not geographically neighbouring countries,” he mentioned. The main growth has come from markets like Mumbai, Delhi, Chennai, and Bengaluru. “Our aim is to raise awareness of the Scandinavian region at large – but also raising awareness of what each individual countries of Denmark, Norway and Sweden have to offer,” averred Batra, pointing out that Scandinavia is as an ideal destination for group, family and solo vacations.
