Gits Food Products to expand reach in HORECA segment

Kahini Chakraborty – Mumbai

Gits Food Products, one of the first companies in India to introduce convenience packaged foods, is looking at expanding its presence in the HORECA segment. With the company’s primary focus being on the B2C segment, it has a strong portfolio of over 80 products in the ready-to-cook and ready-to-eat meals in India and abroad. Speaking exclusively to Food & Hospitality World, Sahil Gilani, director marketing and sales, Gits Food Products said, “We constantly keep introducing new products year-on-year and our latest offering of ‘No Onion No Garlic Ready Meals’ is a part of the niche segment of products in demand in the market. We started offering one kg packs of our ready-to-eat meals to cater to the HORECA segment as we strongly feel that QSRs can benefit from ready-to-eat meals. The trend for the use of read-to-eat meals by small restaurants is still at a nascent stage but is expected to grow in the future.”

Even though the company caters to restauranteurs, caterers, inflight kitchen companies, there is still a segment that could be tapped, feels Gilani, adding , “If volumes can be justifiable, then we could look at customising our products as well. The company exports its products to over 40 countries across the world contributing 50 per cent of its sales, and in India it is 60 per cent. With the company’s huge distribution network, the HORECA segment can benefit immensely.”

Going forward, the company is also looking at increasing its distribution channel network and enter new markets. “We will look at further increasing our distribution in metros, Tier II and Tier III cities. We will opt for direct distribution and marketing approach and will keep innovating to maintain our market share. We have seen a 25 per cent sales growth year-on-year, and we are confident that we will be able to further grow ourselves in the Rs 150 crore ready meals segment in India, which is still at a nascent stage.”