Mohit Rathod – Mumbai
English Vinglish will offer India-inspired patisserie such as Pineapple Halwa Tart and Gulab Jamun Cheesecake. TAG Kitchen and Cellar will promote vegetarian food with its international vegetarian menu. The restaurant will also have an integrated art gallery, with an aim to attract the youths of Mumbai. FLYP@MTV, which first opened in New Delhi, adopts the concept of ‘Work.Chill.Play’ and ‘glocal food’.
Speaking to Food & Hospitality World, Chef Brar said, “The main objective behind these launches was to create kitchens to showcase food offerings. What’s the point of cooking on the television for the entire life? I have restaurants in Boston, but nothing in India until these launches. Consumers can expect lots of unique offering at these resturants. The major unique thing about English Vinglish is the concept of Indian flavours combined with patisserie. TAG Kitchen and Cellar will offer vegetarian world food, where the idea is to showcase international vegetarian cuisines. TAG also has an art gallery on the first floor, so we are targeting the youths of Mumbai, who carry interest in art. At English Vinglish, we are targeting everyone who appreciates Indian flavours.”
Revealing expansion plans, Chef Brar commented, “We are planning to open English Vinglish across five more locations in Mumbai. FLYP@MTV will be expanding into Bengaluru and other metro cities. For TAG Kitchen and Cellar, we will need six months to settle the place and establish it completely, so we don’t want to rush in with the expansion of TAG. We will look into expanding only after observing its performance and consumers’ responses.”
