Sudipta Dev – Mumbai
Carlson Rezidor, which is India’s leading international hotel operator with over 110 hotels in operation and under development in over 40 cities across India, has always had a well established presence in the north of the country. The company is now focusing on opportunities in east and south India through prospective strategic partners. “Our strategy is to establish all our brands – Quorvus Collection, Radisson Blu, Radisson, Radisson Red, Park Plaza, Park Inn by Radisson and Country Inns and Suites across all state capitals and key cities,” said Raj Rana, CEO, Carlson Rezidor, South Asia.
In 2014, the company had introduced two new brands globally, Quorvus, which is a luxury brand by affiliation and Radisson Red, a lifestyle elect brand. “We are excited to introduce to India, Radisson Red, a brand that is relevant to the changing consumer behaviour, focusing on design and technologies of tomorrow,” said Rana, pointing out that Radisson Red makes a compelling value proposition for owners as construction cost per key is lower than traditional upscale and operating costs are lower due to multi-functional approach and more efficient space planning. Quorvus Collection is a new generation of expertly curated luxury hotels inspired by the lifestyle and sensibilities of the contemporary global traveller. “The portfolio will include historic landmark properties, contemporary residences, classic boutiques and urban retreats,” informed Rana.
Of the current pipeline of over 40 hotels under development, about 20 hotels are in secondary markets. Rana mentioned that these markets are ripe for midscale brands as demand resonates with the growing corporate and leisure travellers in that market segment, “Our brands Country Inns & Suites by Carlson and Park Inn by Radisson are great midscale brands and resonate with owners due to attractive return on investment. Additionally, guests also prefer these brands due to their great value and would be ideal for propelling our growth in secondary markets.” While Radisson Blu is for upper upscale, Radisson & Park Plaza serve the upscale segment. According to Rana, the company sees a stronger potential with the midscale brands in secondary markets due to the attractiveness of lower development cost, complemented with the growing middle income population.
