Plans to enter the US market
Archana Sharma – New Delhi
In an effort to diversify its footprint pan India, Cambay Tiger, a premium seafood brand, has announced its plans to expand into Tier II and Tier III cities. Elaborating on the same, Shivam Gupta, director, WestCoast Fine Foods, a frozen food manufacturer and distributor and the parent company of Cambay Tiger, stated, “We are looking at a pan India presence for Cambay Tiger and will soon be able to include cities such as Jaisalmer, Jodhpur, Srinagar, Shimla, Solan, Puducherry, Karaikal, Madurai and Cochin for distribution.” Moreover, the company also has plans to enter the US market and will set up a distribution office. Gupta also informed that they will be setting up an R&D facility in Surat.
Cambay Tiger caters to the Indian HORECA segment through its online portal – http://www.horecaservice.in and exports raw shrimps along with a vast range of products globally. The farm grown sushi quality shrimp is the front runner for Cambay Tiger. “We make available various fishes from across the world for our Indian consumers and even bring in exotic spices with the most recent one being Hake from Uruguay. This year we’re looking at creating a basket that should consist of Mahi Mahi, Grouper, Squid and Trout among others.” he added.
Talking about the frozen food industry and the various challenges, Gupta stated, “The frozen food industry is growing at 14-18 per cent per annum and India’s seafood exports have crossed one million ton mark for the first time, earning over US$ 4.5 billion in 2013-14. However, Indian exporters still face issues regarding cold chain infrastructure and government policies.” Cambay Tiger exports to over 30 countries and Western Europe is its top and largest market. Its products are also distributed pan India and are present across all modern retail and general stores.