87% of Delhiites believe political advertisements had no impact on their opinions regarding any political party ahead of the upcoming Delhi elections, according to a recent survey conducted by iCubesWire. This finding highlights the limited influence of large-scale advertising campaigns in shaping voter sentiment, with only 5% of respondents stating that political ads influenced their choices.
The survey, which polled 1,465 Delhi residents, also found that political ads have not earned the trust of most citizens. Just 27% of participants found these ads credible, while 22% actively disagreed with their trustworthiness. The majority, 52%, remained neutral on the issue, underlining a significant gap in the effectiveness of political advertising.
When it comes to visibility, the Bharatiya Janata Party (BJP) emerged as the leader, with 41% of respondents noting they saw the party’s ads the most. The BJP’s Delhi unit is not only leading in election-related ads but also overall advertisements, having spent Rs 83,31,641 in the last seven days, according to News 18. In comparison, Congress garnered 35%, and the Aam Aadmi Party (AAP) trailed with 24% visibility. Despite the BJP’s dominance in ad visibility, the survey suggests that this heightened exposure did not translate into a shift in voter opinions.
In terms of voter priorities, the survey found that 69% of participants considered reliable electricity and water supply the most urgent issue for the next government. Road and infrastructure improvements followed at 20%, while concerns about air quality ranked much lower, with only 5% considering it a top priority.
Social media proved to be the most influential medium, with 88% of respondents reporting that social media posts caught their attention the most during the election season. In contrast, posters and videos received far less attention, at 10% and 2%, respectively. Interestingly, 88% of participants also claimed they did not see any influencers promoting political parties during the election campaigns.
When asked about the current government’s performance, the public opinion was mixed, with 49% of respondents expressing dissatisfaction, while 26% reported being satisfied with the current administration’s efforts.