E-commerce company Flipkart on Thursday announced the seventh edition of its ‘Crafted by Bharat’ sale on January 26, 2024, commemorating India’s 75th Republic Day. The sale would showcase handicraft and handloom products made across the country by brands and MSME sellers under the Flipkart Samarth initiative that focuses on the socioeconomic development of small businesses, women, the differently abled, small artisans, and weavers through access to e-commerce.
Flipkart said the sale will see participation from over 1,750 artisans, weavers, NGOs, self-help groups, emporiums and women entrepreneurs. “The event will feature 1 lakh unique handicraft products and a wide-range of products from culturally renowned brands made across the country,” the company said.
Among the art forms to be showcased during the Samarth Sale would be Tant From Bengal, Bhagarpuri From Bihar, Kalamkari from Andhra Pradesh, Dokra from Chhattisgarh, Gond from Madhya Pradesh and more.
Flipkart said the event will positively impact over 1.76 million livelihoods.
“As we celebrate our Republic Day, we are thrilled to give our Flipkart Samarth partners a platform to promote their varied products and to present a gamut of India’s rich historical culture to our 500 million plus customer base through this sale event. With the seventh edition, we remain resolute in our mission to continually fuel the growth and prosperity of local artisans, weavers, handicrafts, self-help groups, and communities of micro, small and medium enterprises (MSMEs),” said Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group.
In August last year, the company had announced a 300 per cent growth in sellers registered under its Samarth initiative focused on artisans, weavers and small entrepreneurs in the last year. The initiative has positively impacted 15 lakh livelihoods across the country, the company said.
Flipkart had launched enhanced seller-focused policies for existing and new MSMEs on its marketplace in July last year under its Flipkart EDGE initiative focusing on pricing recommendations, promotions, rewards platform, fulfilment and speed initiatives, and guidance assistance to improve cost efficiency and sustainability of MSMEs selling on the marketplace.
