The account analytics and visitor intelligence platform, Factors.ai, has secured $3.6 million in a pre-Series A funding round led by Stellaris Venture Partners. The existing investors, Elevation Capital and Emergent Ventures, also participated in the pre-Series round.
Other prominent angel investors such as Kris Rudeegraap, CEO of Sendoso; Deepak Anchala VP of Product and Sanjay Kini, Chief Customs Officer of 6Sense; Krish Mantripragada, Chief Product Officer of Seismic, among others.
Factors.ai provides businesses with marketing solutions and analytics, content creation, AI-based data insights, and sales conversion. With the funds, Factors.ai plans to expand its go-to-market teams, including employees in sales, marketing, and customer success, and also invest more in its products and engineering divisions.
Srikrishna Swaminathan, Co-founder, and CEO of Factors.ai, said, “This funding reaffirms our mission to revolutionise B2B go-to-market strategies and empower businesses to grow exceptionally.”
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Alok Goyal, Partner, Stellaris Venture Partners, added, “B2B marketing is undergoing rapid evolution, growing increasingly complex, and existing analytics and attribution solutions are ill-equipped to deal with this change. Factors leverage the power of data and AI to provide a powerful solution to help B2B marketers drive significantly more efficiency in their marketing campaigns.”
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Launched in 2017, Bengaluru-based Stellaris Venture Partners is an early-stage, technology-focused investment firm. It funds tech startups in India and the US such as Mamaearth, Whatfix, Ayu Health, and Propelld, etc.