Food delivery company Zomato’s 10-minute food delivery service Quick is now live in multiple cities. The ‘Quick 10 Minute Delivery’ available in the Zomato app’s home screen allows customers to get fast food and pre-cooked instant meals including snacks, desserts, beverages, etc., delivered within 15 minutes from restaurants and cloud kitchens in around 2-kilometre radius of the customer’s location.
The service is currently available in select locations of Delhi NCR, Mumbai, Bengaluru, Hyderabad, Indore, Chennai, Pune, Lucknow, Ahmedabad, etc. for customers.
“For our recently launched quick delivery feature, we are enabling restaurants listed on Zomato to offer under 15 mins delivery by curating their menu items and providing a dedicated delivery fleet. This is currently live in select locations and will be scaled over time,” Zomato said in a statement in response to FE Online’s query on Quick’s launch.
The company already operates ‘Everyday’ service, launched in 2023, that delivers homely meals in around 20 minutes. It was launched after the company discontinued its initial attempt in the 10-minute food delivery space under the name ‘Instant’, introduced in 2022.
The hyperlocal delivery business is among the key focus areas for Zomato. The company has targeted 2,000 dark stores by the end of 2025 for Blinkit’s expansion even as the latter recorded Rs 103 crore EBITDA loss during the December quarter of FY25 vis-a-vis Rs 8 crore operating loss in Q2.
The 10-minute food delivery is an attempt by quick commerce players to repeat the success they have seen in the capital-intensive instant grocery delivery market.
Swiggy with its Bolt feature within its app and a standalone app Snacc, Zepto Cafe by Zepto, Zing and Swish other than Zomato’s Quick and Blinkit’s Bistro are tapping into the 10-minute food delivery space by enhancing the delivery speed and expanding service areas.
The delivery timeline here depends on the density of restaurants and dark kitchens in order to reduce the time taken to deliver the order to customers and food preparation.
The 10-minute food delivery foray by Zomato and Swiggy, however, faced backlash from restaurant body National Restaurant Association of India (NRAI) earlier this month, voicing opposition towards private-label food delivery through quick-commerce platforms including Bistro and Snacc.
In response, Zomato’s Deepinder Goyal in a letter to restaurant partners assured that Bistro is not an existential threat to the restaurant industry. “Bistro is not a ‘private label’ or ‘Zomato kitchen.’ In the past, I have expressed that Zomato as a restaurant-aggregator will never compete with its own restaurant partners, unlike players such as Amazon who sell their own private labels on Amazon,” Goyal wrote.
He added that “Zomato has fully backed this commitment by never opening a physical restaurant and will NOT use Zomato as a distribution channel for kitchens that we do.”