Property developers have clocked a 10-15% jump in sales of residential properties this Diwali which along with Navratri accounted for 35% of their annual sales. This is similar to the growth seen during last year’s festive season though a few developers may beat the Street.
As per Anarock Research, 102,000 units were sold across the top 7 cities in the festive quarter of 2024.
Many developers are offering promotional schemes to woo customers. For instance, Brigade Enterprises is offering customers financial benefits of up to an equivalent of Rs 8 lakh in gold, which would be subject to the value of the purchase. Kalpataru has introduced flexi payment plans, subvention plans and stamp duty waiver.
Irfan Razack, chairman and managing director of Prestige Estates, is also upbeat about Diwali sales. “The Navratri-Dussehra period has been very good for residential sales. In markets such as Delhi-NCR, Bengaluru and Mumbai, our sales and new launches have been received well,” Razack said.
Viswa Prathap Desu, COO-(residential), Brigade Enterprises, observed that business has been better this Diwali with a growth of around 30% over last year. Kalpataru Managing Director Parag Munot said Diwali sales have been encouraging, though some launches have been postponed. “We are seeing a healthy Diwali sales growth this year,” he told FE, adding that the momentum should continue for the rest of the year.
Dhaval Ajmera, director, corporate affairs at Ajmera Realty, expects 8-10% growth in sales during the Diwali season, much like in 2024.
“Festive sales this year are robust driven by favourable economic conditions and increased liquidity in the hands of homebuyers,” Ajmera said.
Developers say large-sized apartments are in demand. “We are witnessing increased demand for larger apartments, homes with decks, and residences that offer high quality living and is also functional,” said Kalpataru’s Munot.
Anuj Puri, chairman, Anarock Property Consultants, estimates that housing sales this festive season will be similar to that in 2024. The market, he said, is holding up despite headwinds including geopolitical tensions and layoffs in the IT and ITeS sector. About 96,685 units were launched, across the top 7 cities in the third quarter of 2025, around 3% more than in the year-ago period.
