The Delhi Metro Rail Corporation (DMRC) announced that over 60 stations within its network have been co-branded with esteemed corporates, Public Sector Undertakings (PSUs), media companies, and others, offering them a platform for publicity while generating revenue for DMRC.
According to the DMRC officials, these stations encompass eight on the Red Line, 14 on the Yellow Line, and 25 on the Blue Line. Officials further added that as many as 150 metro stations across the network are still available for co-branding opportunities.
“A total of more than 60 metro stations have been cobranded so far on the DMRC network. These stations are spread across the network and the popularity of this scheme reflects the potential of the co-branding scheme,” a senior DMRC official said.
“A number of very reputed corporates, PSUs, media companies, educational institutions have already associated themselves with the DMRC through this scheme,” he added.
He further emphasised that “Presently, about 150 metro stations are still available across the network which can be co-branded.”
DMRC co-branding initiative’s success
The official also highlighted that each and every Delhi metro station is located in prominent areas near residential areas, markets, educational institutions etc, which in turn increases the branding opportunities manyfold. Branding at DMRC stations provides great visibility to those who associate with the DMRC through this scheme, the official said.
DMRC engages directly with PSUs and government entities to negotiate co-branding opportunities, resulting in partnerships with prominent PSUs and banks. Following the impact of the Covid-19 pandemic, DMRC has prioritised revenue generation avenues, particularly since the previous year.
In June 2023, DMRC organized a stakeholders’ interaction session focusing on co-branding rights and collaboration opportunities, which saw active involvement from representatives of over 30 organizations, including media agencies, public, and private entities with establishments near metro stations.