Recruitment is a critical HR function, especially in larger organisations, where finding the right talent at the right time is crucial for success and growth. IT services firm Virtusa — headquartered in Southborough, Massachusetts, with several delivery centres in India and Sri Lanka with the ones in Hyderabad, Chennai and Colombo being the largest — has adopted a forward-thinking approach by efficiently incorporating automation and artificial intelligence (AI) into its talent acquisition and hiring efforts.

According to Rahul Sahay, senior VP – HR at Virtusa, modern technologies like AI-enabled platforms such as HackerRank and Vericlick help Virtusa to streamline talent sourcing through intelligent candidate profiling and matching, leading to faster identification of candidates, improved quality, reduced manual efforts, and increased efficiency in attracting top talent.

Integrating AI into the hiring process has the potential to enhance recruitment efficiency and effectiveness. Virtusa’s future plans for AI integration in hiring include the utilisation of advanced AI tools for candidate assessment and prediction. “The objective is to further improve recruitment efficiency by using AI algorithms to match candidates with suitable job opportunities based on their skills and experience,” Sahay said.

Additionally, Virtusa aims to explore chatbot solutions to create more user-friendly job descriptions and streamlined application processes, providing candidates with a simplified and engaging experience. Overall, AI will continue to play a pivotal role in automating repetitive tasks, optimising sourcing efforts, and enabling data-driven decision-making in the hiring process.

According to Sahay, technology plays a crucial role in cultivating agility throughout Virtusa’s recruitment process. It leverages advanced CRM platforms to gain valuable insights into potential candidates, streamlining candidate engagement and sourcing. The implementation of AI-powered assessment platforms expedites and enriches candidate evaluation, resulting in more prompt decision-making.

Sahay said that Virtusa’s HR team adheres to global hiring standards while addressing the unique requirements of the Indian job market and the company’s broader talent strategy. It has adopted a strategic approach known as the ‘Centre of Excellence (CoE)’ for campus hiring in India and Sri Lanka. Currently, Virtusa maintains partnerships with around 86 colleges in India. These collaborations enable the establishment of tailored programmes and internship opportunities for students.

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