India is becoming one of the fastest-growing big economies in the world, with its economy expected to grow by 6.3% in 2025. This growth is driven by people spending more and the government investing heavily. With a young population and a growing middle class, India is attracting many global brands that want to be part of this exciting market.
A vivid example of this global confidence is the grand debut of Danish toy giant LEGO, which just opened its first-ever official store in India. Located in Gurugram, Haryana, the flagship outlet sprawls across an impressive 4,500 square feet, earning the title of South Asia’s largest LEGO store. Inside, fans can explore a dazzling collection of over 800 LEGO products, including 250 exclusive sets available only at official LEGO outlets.
Bengaluru is next on LEGO’s retail roadmap, with additional stores being considered in Chandigarh, Ahmedabad and Lucknow, Rajesh Narang, Founder and CEO of Ample, LEGO’s retail franchise partner in India told the Financialexpress.com.
Ample is already known for bringing top-tier global brands like Apple, Bose and Under Armour to Indian shelves and now, it’s playing a pivotal role in LEGO’s colorful expansion across the subcontinent. “Our expertise lies in running great retail. We help the consumer win, we help the brand win, we help society win and ofcourse, we win too. That’s our core strength. We don’t claim to bring brands into the country; our USP is in creating great experiences for all stakeholders,” Narang said.
“When Apple wasn’t that well known in India, we started the country’s first Imagine store, an Apple premium reseller, in Bangalore back in 2004,” Narang said. “We also partnered with ASICS, the Japanese brand. In 2019, we opened Under Armour’s first store in India at DLF Promenade. In 2020, we acquired Bose’s entire retail business in India, we took over all their stores. And now, LEGO is our latest.”
Narang believes that bringing global brands to India isn’t just about setting up stores, it’s about understanding the Indian consumer. “We’ve seen that brands need to localise their offerings, whether it’s tweaking flavors, redesigning packaging or adding features that suit Indian preferences. Marketing strategies are tailored around our cultural values and festivals,” Narang explained. Adding to that he mentioned that, “Pricing, too, is adapted for affordability, often with smaller, value-oriented packs. And Indian consumers expect a high level of service, so after-sales support is a big focus. This approach has helped us successfully launch brands like Apple, ASICS, Under Armour, and Bose—and now, we’re applying the same insight and care to LEGO.”
While responding to a question on what’s the one thing in this LEGO store that will make every visitor say wow? Narang said, “I don’t think it’s just one thing. There are tons of wow factors. The combination of a large space, an extensive product range, amazing customer experience, and our highly trained, customer-sensitive staff all come together.”
Interestingly, one of Ample’s deeper motivations behind bringing LEGO to India is to offer a meaningful alternative to screen time for children. “You know, kids today are getting addicted to social media very early,” Narang noted. “By age 12 or 13, they’re on social platforms, which can impact mental health and attention spans. LEGO offers a great way for parents to guide their children toward learning through play while staying away from screens. It’s the perfect win-win,” he added.
