Reliance Retail on Thursday announced that it has acquired a minority stake in UK-based FACEGYM, as part of its expansion into the high-growth beauty and wellness space. The company will introduce the facial fitness and skincare brand in India through its beauty platform, Tira. However, it did not disclose the investment amount for the stake acquisition.
Over the next five years, Reliance will establish FACEGYM’s standalone studios across the country and provide it in select Tira stores. Tira is an omnichannel beauty retail platform owned by Reliance Retail. “Through this partnership, Reliance Retail’s Tira will spearhead FACEGYM’s India foray – leading its local operations and market development, bringing the brand’s innovative concept to the Indian consumer,” a joint statement said.
Founded by Inge Theron, FACEGYM specialises in non-invasive facial workouts paired with advanced skincare formulations. Since launching its first studio at Selfridges in 2014, the brand has expanded its presence to London, New York, and Los Angeles.
“FACEGYM sits at the unique intersection of beauty, wellness, and fitness — creating a category of its own,” said Bhakti Modi, co-founder and CEO of Tira.
The partnership aligns with Indian consumers‘ growing interest in science-backed beauty innovations. Angelo Castello, CEO of FACEGYM, said, “This partnership with a leading conglomerate like Reliance will serve as a catalyst for our global expansion by establishing our presence in the dynamic Indian market.”
Reliance Retail operates an integrated omni-channel network of 19,340 stores along with digital commerce platforms across key consumption categories, including grocery, consumer electronics, fashion & lifestyle, and pharma. Its brand portfolio includes names like Akind, Dream, and Immerse Play.
