Reliance Retail on Monday said it has signed an exclusive distribution partnership with Germany-based Cosnova Beauty to launch the ‘essence’ brand of cosmetics in India. With this move, Reliance Retail will expand its beauty portfolio.
Under the deal, Reliance Retail will distribute ‘essence’ across its omnichannel network including online platforms, standalone beauty stores and partner retail formats to make the brand widely accessible to consumers across the country.
Founded in 2002, essence is known for its ‘make beauty fun’ philosophy and high-quality, affordable, cruelty-free makeup. The brand has said that over 80% of its products are manufactured in Europe, and it refreshes roughly half its range twice a year, adding trend-focused limited editions.
With its India entry, essence aims to encourage creative self-expression and everyday beauty experimentation — a move Reliance Retail says aligns with its broader goal of bringing leading global beauty brands to Indian shoppers.
