Homegrown Indian teas and wellness brand Vahdam India announced the launch of its first experience store in Delhi’s Khan Market. The brand’s Tea Room aims to offer customers an immersive and delightful tea buying experience, showcasing Vahdam’s range of high-quality teas, drinkwares, accessories, gifts & assortments, it said in a statement.
“Being a digitally native brand, this strategic move aligns with the brand’s omni-channel strategy and global expansion plans and capitalizes on the rising demand for premium tea and wellness products in India,” it said. Vahdam India said that the customers will be presented with an opportunity to sample from over 100+ signature blends before making a purchase. The curated selection at the store includes the brand’s best-selling signature blends, available in both loose leaf and tea bag formats, as well as indulgent gift sets, exquisite drinkware, and more.
Harsh Vardhan Shringla, Chief Coordinator, G20, India Presidency, during the inauguration ceremony, said, “Vahdam India has ventured beyond borders, taking India’s choicest teas, including Darjeeling, to every corner of the globe. In today’s interconnected world, this is precisely the direction we need to move in. Vahdam is not just a tea brand, it is an embodiment of India’s essence, presenting our best to the world and promoting a vibrant exchange of cultures. Congratulations on this milestone, and I look forward to seeing Vahdam India’s continued success.”
Commenting on the launch of the exclusive brand outlet launch, Bala Sarda, Founder & CEO, Vahdam India, said “We are thrilled to inaugurate our experience store in India, marking an important milestone in our omni-channel presence strategy. As we continue to expand our offline reach, we aim to complement our strong online presence and provide customers with multiple touchpoints to experience the essence of Vahdam India. Over the past 8 years, we have received overwhelming support from customers worldwide, and we are confident that our offline establishment will further fortify this bond. Our unwavering commitment remains unchanged – to enable the world to embrace the essence of Indian tea. With this store located at the iconic Khan Market lutyens’ Delhi, we will be able to cater to a large set of visiting tourists, expats, diplomats, along with the local clientele.”
Vahdam India is known for its direct supply chain, which sources premium teas and spices from India’s choicest gardens, direct from source. All of the brand’s products are made of garden-fresh, superior quality ingredients and are certified USDA Organic and Non-GMO verified. The brand has a presence in more than 6000 retail stores across the US, including CVS, Wegmans Market, Sprouts Farmers Market,Gelson’s Market, and Erewhon Markets, as well as in 250+ retail stores across Canada, including Healthy Planet, Nature’s Source, and over 500 stores in the UK.
With direct sourcing from farms and estates across India, in-house manufacturing in their 100,000 sqft. The company has raised over Rs 290 crore in funding and gets ~90 per cent of its sales via online channels. It is a certified plastic neutral and climate neutral brand and directs 1 per cent of its revenue towards the education of its tea growers’ children.