Tamil Nadu chief minister J Jayalalithaa on Tuesday launched yet another initiative under Brand Amma — Amma Call Centre. The round-the-clock call centre ensures fast response to public grievances.
Launched by the chief minister through video-conferencing, the new initiative is to ‘connect’ with the people more efficiently where in they can dial toll-free number ‘1100’ at any point of time in the day. The call centre promises to offer quick redressal of issues related to administration, according to the state government.
Jayalalithaa, who is fondly addressed as Amma by her party cadres, rolled out the new initiative three months ahead of the coming Assembly elections. This is an addition to the many initiatives named after her, including the hugely popular Amma Canteen, Amma Cements, Amma Pharmacy, Amma Salts and Amma Mineral Water.
According to a government release, the chief minister’s special cell is already involved in addressing people’s issues by referring petitions and letters to departments. The details of the callers and the issues reported by them would be registered on the computer and referred to the relevant department for action through e-mail, SMS and telephone.
“The action taken on the grievance will also be shared with the caller through SMS,” the release stated. The centre will initially handle up to 15,000 calls a day with 138 operators recruited for the purpose.
