The Godrej Enterprises Group (GEG) on Thursday unveiled a refreshed brand identity, it said in a release. The move is aimed at “unlocking new worlds for customers and other stakeholders”. The new logo marks a clear shift from three colours to a single colour, which the company said, allows ‘for greater consistency and synergy across its businesses’.
“The key to our sustained growth has been our ability to always remain relevant to India’s development needs and the brand refresh reflects our quest to continually reinvent ourselves. Our aspiration is to unlock greater value for customers by delivering solutions and experiences that positively impact lives. And while our core remains rooted in high quality and complex engineering, our brand must remain dynamic and meet the aspirations of our customers,” said Jamshyd Godrej, Chairman and Managing Director, Godrej Enterprises Group.
The refreshed brand identity introduces a striking purple colour while retaining the cursive logo, reminiscent of the founder Pirojsha Godrej’s signature. The colour purple, Godrej Enterprises said, brings in a strong sense of dynamism and confidence and symbolises GEG’s ambition to lead with sustainable, design-led innovation and engineering excellence.
“The new brand identity is more than just a change of colour, it embodies dynamism and blends authenticity with our ambition to redefine consumer experiences by leveraging design led innovation and service differentiation. It also reflects a shift in GEG’s ‘Consumer First’ businesses to include a more premium offering that reflects changing customer aspirations and in our ‘Nation First’ businesses to provide more cutting-edge engineering solutions which showcases India’s prowess on a global scale,” said Nyrika Holkar, Executive Director, Godrej Enterprises Group.
After the split, Godrej Enterprises encompasses unlisted entities including Godrej & Boyce, Godrej Holdings, and Godrej Infotech, all led by Jamshyd Godrej and Nyrika Holkar.