Flipkart on Thursday announced the launch of ‘Apne Sapne Jee Kar Dekho’ – a campaign for sellers that aims at educating entrepreneurs/manufacturers/SMEs about the advantages of getting their business online.

E-commerce marketplace in recent years has emerged as a key opportunity for sellers to access a wider customer base. Targeted at both metro and non-metro cities, the campaign focuses to give sellers a more holistic view of online business and encourage them to be a part of this growing ecosystem.

Flipkart, through this campaign will help new sellers with fast-track registrations to the platform, and would additionally provide special support services—such as dedicated pick-ups, product shoots, training on platform usage, payments, etc. This month and a half long campaign will be live in over 15 key cities in India.

Commenting on the launch this campaign, Ankit Nagori, Chief Business Officer, Flipkart said, “With the launch of ‘Apne Sapne Jee Kar Dekho,’ we want to educate sellers and help them understand the dynamics of taking their business online.”