Flipkart announces launch of its Made for India brand Billion; know what it is

Flipkart has announced the launch of its Made-for-India brand, Billion, that will span across categories such as home appliances and fashion.

Bengaluru

August 1, 2017 07:33 IST

The products are conceived and tested in Indian conditions and are backed by product reviews, customer feedback and research-based customer behaviour insights to address the need gaps for customers in India. (Reuters)

Flipkart has announced the launch of its Made-for-India brand, Billion, that will span across categories such as home appliances and fashion. Billion will be positioned as a private label and is an initiative of founder Sachin Bansal.The products are conceived and tested in Indian conditions and are backed by product reviews, customer feedback and research-based customer behaviour insights to address the need gaps for customers in India, Flipkart said.

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