Tata Group held its spot as India’s most-valuable brand and became the first to top $30 billion in brand value (rising 10% to $31.6 billion), according to Brand Finance’s 2025 rankings released on Wednesday. The combined value of the country’s top 100 brands rose to $236.5 billion, the report added.
The report ranked Infosys, up 15% to $16.3 billion, as India’s second most-valuable brand, continuing to lead the IT services sector. HDFC Group, now ranked third, saw its brand value surge 37% to $14.2 billion, solidifying its position as a financial services powerhouse following its merger with HDFC Ltd.
Meanwhile, Adani Group emerged as the fastest-growing Indian brand in this year’s rankings, with its brand value soaring 82%. The sharp rise is driven by the conglomerate’s aggressive infrastructure push, expanding green energy ambitions, and growing brand equity among key stakeholders, the report noted.
The title of India’s strongest brand was retained by Taj Hotels, with a Brand Strength Index (BSI) score of 92.2 out of 100 and a coveted AAA+ rating for the fourth year in a row. Its continued strength is supported by steady international growth and a reputation for premium service excellence, the report said.
This was followed by Asian Paints, which ranked as the second-strongest Indian brand this year with a BSI score of 92/100 and an AAA+ brand strength rating, whilst also maintaining its status as the strongest paints and coatings brand ranked globally. Amul took third place with a BSI score of 91.2/100 and an AAA+ brand strength rating.
Tata Group also recorded the highest Sustainability Perceptions Value at $4.3 billion, while Infosys posted the largest positive sustainability gap at $115 million, indicating the brand is outperforming public perception and stands to gain further by enhancing its sustainability messaging.
“Whether it’s manufacturing, financial services, entertainment, holistic healing or hospitality, Brand Bharat is rewriting narratives globally. The nation’s economic vibrancy, digital infrastructure, and industrial expansion are turning its top brands into global beacons. In a challenging geopolitical order, India is finely balancing the hard power and soft power,” said Ajimon Francis, managing director, Brand Finance India.
Among other notable performers, Birla Opus, a new venture from the Aditya Birla Group, has emerged as a disruptive force in India’s decorative paints market, the report noted. Food delivery platform Zomato also made its debut in the Brand Finance India 100 2025 rankings, entering at the 39th position with a brand value of $1 billion.
In the IT services sector, Persistent Systems posted the highest brand value growth among ranked peers, up 33% to $811 million, securing the 48th spot. Birlasoft also made its first appearance, with a brand value of $164 million, ranking 16th within the sector.
Meanwhile, HMEL climbed seven spots to 49th with a brand value of $656 million, continuing its momentum as a next-generation energy brand. Zetwerk, a seven-year-old engineering company, ranked second in its sector, reinforcing India’s emergence as a global ESDM hub through its focus on innovation in precision manufacturing, renewables, electronics, and manufacturing services.
