Verteil Technologies, a global frontrunner in New Distribution Capability (NDC) solutions, has announced the integration of Air India’s NDC content into its distribution technology platform, VerteilDirect Connect. This partnership represents a significant step forward in the modernization of airline distribution in India, positioning Air India to enhance its retailing capabilities and offer a personalized experience to travellers.
Verteil has established itself as a transformative force in the airline industry, having partnered with over 50 global airlines. The company is shifting the distribution model from a commodity-based approach to a more service-oriented, retail-based framework. This evolution empowers travel sellers worldwide to adopt a retail-oriented business model that not only boosts their earnings but also elevates the customer experience.
Key Features
This integration includes enhanced content access, allowing travel agents to view Air India’s exclusive NDC offerings, real-time availability for tailored flight packages, and streamlined booking processes that improve efficiency and transparency across sales channels. The platform will also enable travel partners to offer personalized options to clients, enhancing overall customer satisfaction.
Jerrin Jos, CEO and Founder of Verteil Technologies, remarked, “We are on the cusp of a transformative moment in airline distribution, with Air India’s NDC coming live on Verteil Direct Connect. This is a watershed moment in India’s aviation history that will open up unconstrained innovation across the travel supply chain.” He added that this initiative will result in “more choices and an enriched shopping experience for travellers in India and across the globe while flying Air India.”
The Verteil platform’s fully automated servicing capabilities include advanced features for managing refunds, reissues, and itinerary workflows. This integration marks a critical advancement in retailing for Air India, enhancing its digital capabilities and creating a seamless, customer-centric shopping experience.
As Air India embraces this innovative distribution model, it stands to revolutionize the way travellers engage with the airline, offering an enriched shopping experience that reflects the evolving landscape of air travel.