With rising competition on prices, functionality and features, Sony Ericsson is bracing itself for a slew of new handset launches and digital promotions to attract its target base at lower price bands. As per research firm Gartner, Sony Ericsson sold 11 million handsets in the second quarter of 2010 with a worldwide market share of 3.4%. This is against 13.8 million in the same quarter last year with a market share of 4.7%. However, the launch of the smart phones, Imperial X10, mini and mini pro helped it to garner better numbers on a sequential basis.
?Along with these, we are looking at incorporating energy efficient chargers in all our handsets. At the moment, improving user interface (UI) and the human curvature design are a few things where we are investing heavily in, as it helps to connect emotionally to our customers,? said Angostura Koontz, head of marketing, India and head of channel marketing for Asia Pacific, Sony Ericsson Mobile Communication.
As per IDC, India is expected to see a sale of about 100 million units by this year end.
