With the furniture industry having registering a growth of about 100% in the region over the past few years, imported furniture has also acquired a major share in the furniture business.
?At present about 70% of the total furniture sold is imported. Now people select the furniture first and make adjustments in their homes accordingly,? Chander Verma, owner of Adarsh Furniture informed FE.
Back in 1975, only Indian furniture was in vogue, now people prefer straight line furniture with no embellishments. Keeping a tab on the market trends the furniture companies introduced imported furniture for the customers. Verma further shared, ?We import the furniture and artifacts from Singapore, Malaysia, Indonesia , China and Hong Kong. When we launched imported furniture in the region, it was a new product-stylish, luxurious and more comfortable. It became popular as it comes in a knock down condition and is easy to maintain.”
People from all over Punjab, Himachal and Haryana come and buy imported furniture from the Chandigarh market. Even the NRIs form about 25% of the regular customers. “We have been exporting the Indian furniture to USA, UK and Canada . Back here in Punjab, we get maximum sales from cities like Ludhiana, Jalandhar and Patiala. To cater to the customers of Haryana better, we have opened a showroom in Panchkula,” added Verma.
Adarsh Furniture is also developing a concept mall in Chandigarh. To be spread over 60,000 sq ft, the mall will house a complete range of home furnishings and d?cor under one roof. “We have marked a budget outlay of about Rs 10 crore for developing this interiors mall. This six storied mall will be ready by the end of 2008. It will cater to all the needs of the person constructing a new house. Since the people have the paying capacity, they prefer taking home a ready to use furniture which is pleasant to the eyes as well,? expressed Verma.
