Advertisers venturing online (?Ghost clicks at the e-banquet?, March 14) should realise that their mass media modus operandi is interruptive. On the Net, this does not work. Second, they should read Prof Austan Goolsbee?s paper on Internet economics, in which he predicted low product differentiation online. If websites cannot command their own customer prices, how can they charge advertising premia?
?Piyush Raina
No more squeaks
With reference to Pankaj Tyagi?s letter (?Grand delusion?, March 14), it is not fair to berate all Indians for having a swollen chest. After May 11, 1998, it was felt by many international psychoanalysts that Indians were in need of self-esteem reinforcement. The global media has done a commendable job. Notice how there has been no doubting squeak about India?s thermonuclear capability in many years?
?Ranjan Trivedi
