Nikon entered the consumer digital SLR/HD video category by unveiling the Nikon D5000. A 12.3 Mega pixel camera not only captures photos and high-def movies, but also sports a unique 6.8 cms Vari angle LCD monitor. The D5000 will be available at Nikon Authorized dealers last week of May 2009 onwards at an MRP of Rs. 48950 and Rs 55950 (with a VR lens kit).
The Nikon D5000 is world?s first DSLR camera with a 450 degree rotating LCD screen. Through this Vari-angle LCD monitor one can view in a normal position fitting securely within the camera back, or swung out to be rotated or tilted. The freedom of movement, along with four Live View autofocus shooting modes, affords users the opportunity to shoot from a multitude of imaginative angles. The D5000 has a host of features and capabilities that deliver superior performance and image quality along with amazing versatility for photo enthusiasts and those new to digital SLR photography. Leveraging Nikon?s expertise and innovative technologies found in its pro-level D-SLRs, this camera enables users to capture exceptionally stunning images and High Definition video with remarkable ease.
?The Nikon D5000 represents a cornerstone in Nikon?s D-SLR line, marrying simplicity and instructive features with superior technology and HD video, allowing the user?s ability and creativity to grow?with the camera,? said Mr Hidehiko Tanaka, Managing Director, Nikon India ?While its easy-to-use design will attract first-time D-SLR photographers, the D5000?s rich feature set and high performance will also appeal to more experienced enthusiasts. The D5000 is sure to inspire creativity out of the Indian consumers.?
As the first professional endorser of the D5000 is Mr Adarsh Anand, an artist and a passionate photographer. Advertising and Industrial photography are his passion and he works mostly in large and medium format (film / digital )With creativity and vision he has managed to create what he calls “paint with light” technique, where he uses light to define, enhance and emphasize the subject of his pictures. A pioneer of direct color printing from transparencies, large format film and digital photography in north India, he owns one of the most well equipped studios in India and Germany.
Sharing his excitement on using a Nikon D5000, Mr. Anand said ?Apart from using Medium and Large format cameras with digital back, I have been using Nikon high-end cameras for quite a couple of years. While using new D5000, I am very impressed because it is loaded with features in a compact and lightweight model, which gives very good image quality with 12.3 megapixels CMOS sensor. It allows me to shoot in studio, on location or indoors with equal ease.?
This camera is for consumers progressing from a point-and-shoot digital camera or looking to upgrade their current digital SLR and elevate their photographic expression. First time D-SLR photographers will appreciate logical and easy-to-use controls, while creative enthusiasts will appreciate the D5000?s robust combination of features, technologies and performance. The D5000 boasts a versatile 6.8 cms Vari-angle LCD monitor that encourages shooting with a fresh perspective, Nikon?s revolutionary D-Movie Mode and expanded automatic Scene Modes, delivering superior Nikon innovation in a compact, user-friendly design.
Loaded with technical excellence this camera offers Nikon?s DX-format CMOS sensor, high extended ISO sensitivity, Picture Control, Active D-Lighting, GPS geo tagging, plug and play HDTV compatibility, in camera Photo Retouching, Nikon Expeed image processing system and will truly prove to be pure magic.
