With blogosphere expanding every second and more and more Indians creating a virtual presence, internet traffic was bound to go up. And if traffic goes up, can jams be far behind? Visit any online community meet and you will see how slow websites bog surfers.

?These days? users want attractive and fast blogs along with instant response,? says Impetus Technology associate director, Vineet Tyagi, fresh from an open source campaign, in New Delhi. This is taking a toll on the time on accessing a website and its efficiency. Usually websites keep a track of most frequently visited pages and accordingly, work towards improving their performance. In the rush, everyone wants to make their website attractive. Website companies try to make their site attractive by using vibrant colours and images. Besides heavy images, blog site companies also place ads on websites through which bloggers may earn revenue each time an ad is clicked.

Video clipping also adds to the clutter. ?I think… it is another form of social networking. Sometimes a large number of videos or increase in the online traffic may reduce the speed of the website,? says a blogger, Mohit Khanna.

Bloggers mostly have large pages where they post their views on any topic, accompanied by photographs or videos. Sometimes this idea hinders the better functioning of a website. A lot of time is spent by bloggers trying to get other blogs to link to them.

Insiders, however, feel that a balance can be made. To speed up a website?s performance, focus should be on the front-end?images should be used judiciously, by compressing the HTML code in order to avoid wastage of blank space, zipping the image content, use of cache manager, which can help in fastening website; removing of duplicate scripts.

According to Lalit Patel, software engineer, Uzanto, ?New technologies have emerged to speed up the websites. These days? companies are collaborating and everyone is focusing on research. I feel there will be great improvement in its functioning.?

Bloggers should be aware of the plans that they want to take up. Before taking a plan, one should be fully aware of it and should be watchful in terms of account, bandwidth, storage capacity, speed upgradation in a plan and number of users allowed to visit website (per month),? says Tyagi.

Read Next