Corporates are going out of the way to provide employees with a comfortable and interactive atmosphere and give avenues to relieve the stress from routine work, making them stick to their jobs longer.
With the job market booming, pressure on professional front is on the rise as well, and companies are trying to strike a balance by initiating ‘stress-buster’ activities such as get-togethers, adventure trips, employee bands, in-house interactive newsletters and others, experts say.
This differentiates a sought-after employer from a neglected one, Apollo International Chief HR Officer Vijay Rai said.
“We want to bring out the ‘Wow’ factor in our employees. We give them a platform to express their view about their workplace and encourage them to perform best. The effort is to develop an endearing image so that they say ‘Wow! This is my dream company, I want to come, stay and work here,” Rai said.
At Apollo International, a weekly newsletter called Chai-time presents diverse views, insights and opinions posted by employees, connecting them at personal level.
Birthday bashes, occasional parties, picnics and competitions are also held to aid free two-way flow of informal interaction.
“I believe internal PR is very important for HR and this initiative helps in creating that ‘Wow’ factor which attracts new people and keep the old ones glued in an organisation,” Rai added.