It?s time to change the common perception that high-tech features come only in expensive mobile phones?a monopoly enjoyed by established international handset brands. Of late, homegrown companies have introduced feature-rich handsets at affordable prices and the price conscious Indian consumer is showing increasing preference for them. Consumers are now very assertive about their choices and domestic handset brands are listening to their demands due to the sheer numbers that this market promises.
New Delhi-based Lava International has introduced an exciting new phone called Lava A16, which has a unique combination of contemporary style and superior value; the company claims that the handset is a judicious mix of attitude, style and fashion and is especially
designed for the ?MTV generation,? that is young executives and college goers.
Lava International is a fast growing brand in the Indian mobile market. At present, the company boasts of a network of 1,000 distributors and presence in 50,000 retail counters. It has had a successful track record within the Indian youth market with earlier launches like A10, M30, M70 and S12 smartphone. In this backdrop, Lava International appears to be right in appropriately positioning its A16 MTV phone for the current generation, which is a fashionable lot. The company believes that the mobile phone is one of the most significant categories in the youth space and its relevance has exceeded beyond the simple need to communicate. It?s today an extension of user?s personality and style quotient.
Consumers in the youth segment are seeking multimedia phones comprising of long battery life, and better sound quality with bigger screens. In sync with this trend, the R4,500-a-piece A16 being jointly promoted by Lava International and Viacom18 Media, comes in a sleek design and combines elegance and technology. Lava International officials claims that this super tough unbreakable phone can withstand an impact of 120 kg. Apart from the classy looks, the phone has some good features like animated themes, 3.2 MP camera, and a 2.6-inch high resolution screen.
Crafted with premium and sophisticated design elements, the Lava A16 has a cool look and feel to it and offers immense style as well as substance. It has a fashionable back cover with soft contours for easy handling, an animated graphical user interface (GUI) with multiple wallpapers and themes, and is substantiated with trendy matching accessories that create an inviting look and feel that attracts attention. Put simply, with Lava A16 the days of boring black or silver mobile phones are passe, as the consumers will now have the ability to show off their phone as a stylish fashion accessory.
In addition to a 3.2 MP camera with LOMO effect to capture the wonderful moments, the phone is loaded with a 2.6-inch IPS screen which provides high-resolution wide screen viewing and enhanced user experience. The multimedia experience is simply superb complemented by its integrated Yamaha PA system, live wallpapers and multiple themes. The earphones come with SRS WOW HD experience and dedicated controls on the earphones allow its user to control the music without fiddling with the handset. Thus the consumers don?t need to hold the phone in their hands at all times.
Apart from the eye-catching styling that makes Lava A16 different, the phone is also equipped with privacy features that will allow consumers to take full control of their phones. These features are designed to protect privacy by locking the SMS and pictures enabling more flexibility and control to the user. The handset comes equipped with a good social networking application?Facebook ready, to enable the users to stay connected forever.
With changing cellphone landscape, there is a propensity among consumers to choose key features and striking looks over price. This is precisely what Lava A16 phone aims to achieve with its blend of enhanced performance and unmatched look and styling.
Specs
w 2.6-inch high resolution
IPS screen
w 3.2 megapixel camera
w Yamaha PA system with
SRS WOW high definition
w Special animated themes
w Facebook ready
