Targeting the individuals who do not have health insurance cover, Bajaj Allianz General Insurance Company on Friday launched Insta Insure, a first product in the health insurance segment.

Bajaj Allianz General Insurance CEO Swaraj Krishnan after formally launching the product in Chennai said “The main USP of this product will be the instant availability and commencement of the cover – as soon as the premium is paid the coverage will commence the moment it is activated”.

“There is a wide range of products and services that are available instantly. Insta Insure Family Health is one of such products that we have launched. We will soon launch other retail products also under this sub-brand – Insta Insure” he said.

It will be available in places like retail outlets, grocery or pharmacy chains, he said adding the product is available for all aged between 18 years and 45 years, he said.

Initially the product would be available in cities like Chennai, Bangalore, Hyderabad, Kolkata, Mumbai, Pune, Ahmedabad, Baroda, Surat and Jaipur.

“We have also planned to launch this product in other cities as well”, Krishnan said.

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