Audi, the German luxury car manufacturer, announced its association as one of the main and the official limousine sponsors of the Zubin Mehta Concerts, scheduled to take place from the 7th to 12th of October, 2008 at the NCPA in Mumbai.
Musical Maestro and internationally renowned Indian conductor of Western classical music Zubin Mehta, has achieved a number of awards in his 30 years music career. The Bombay born musical genius has conducted over two thousand concerts with this extraordinary ensemble including tours spanning five continents. In India he will be performing with the Israel Philharmonic Orchestra along with Placido Domingo/Barbara Frittoli, Pinchas Zukerman, Daniel Barenboim and many other noted musicians.
An important role of the partnership play Audi?s top of the line cars: the Audi A8, Audi A6, Audi A4 and Audi Q7 will be the official chauffeur cars for Zubin Mehta, his ensemble and selected guests. Audi?s flagship model, the Audi A8 W12, will be on display at the NCPA in Mumbai.
“Vorsprung durch Technik” ? the philosophy of the Audi brand is an expression of technical perfection, innovative ideas and creative endeavor. These very same aspects are the elementary prerequisites for artistic success. By promoting art and culture Audi also forges a link to its own products which, besides their functional value, hold an aesthetic and emotional appeal, too? said Benoit Tiers, Managing Director Audi India.
Audi has a long tradition of cultural engagement. With numerous co-operations and its own cultural events world wide, the company promotes world-class artistic performances. Keeping true to its name (Audi means “hear” in Latin), classical music is at the focus of the company’s cultural patronage. It blends tradition with emotion and creates an arena for encounters between artist and public.
