Amway India, a fully owned subsidiary of the US-based Amway Corporation, has lined up a slew of new products specifically aimed at children and aged people. As nutrition and wellness products contributes to about 60% of the company?s total revenue, the company is mulling over to expand the division by introducing new products.
?We will be adding new products under nutrition and wellness this time, specifically aimed at kids and aged people for which development process have been undergoing. We would, in all likelihood, be able to roll out the products in two years? time,? Yoginder Singh, vice-president, legal and corporate affairs, said.
The company would also be launching ?category advertising? to increase awareness about the the products. Amway had already been doing advertisements as a brand and the move to go in for category advertisement has been aimed to get deeper market penetration.
(Travel was sponsored by Amway India)