Master Moments, a premium grain spirit-based whisky, was unveiled at a glitzy affair on Wednesday night at The Taj. It was a first-of-its-kind event in Chandigarh with exotic dancers especially flown in for the brand launch.
The high-voltage entertainment comprising cancan and belly dance performances was preceded by a brand appreciation session conducted by Mukesh Khetarpal, brand advisor to AB Grain Spirits Pvt Ltd. The session was aimed at helping the audience understand the characteristics of grain-based spirits, which is the unique selling proposition of Master Moments.
“We chose Chandigarh for the brand debut as Punjab and Haryana have a large segment of consumers that appreciate and patronise fine flavours,” said Hardeep Singh Chadha, managing director, AB Grain Spirits Pvt Ltd.
A blend of scotch malts and the finest grain spirits, Master Moments is characterized by smooth, well-rounded texture and a rich aroma. The brand is billed as superior to other products in the regular plus category because of its grain-spirit-based, exquisite blend and packaging.