What is greenwashing? Shein lashed with €1 million faux pas fine by Italian watchdog
China-based fast-fashion company Shein is facing backlash from Italian regulator AGCM for greenwashing its products. This is not the first time Shein has been fined for misleading claims. AGCM found that Shein's environmental claims were vague, generic, and misleading. Greenwashing refers to deceptive marketing tactics used by brands to appear environmentally friendly.