Reliance Consumer relaunches iconic sachet brand Velvette
Reliance Consumer Products Ltd (RCPL) has relaunched the iconic sachet personal care brand Velvette in a new and contemporary avatar. The refreshed portfolio includes premium soaps, shampoos, conditioners, and more. The relaunch is in collaboration with the CK Rajkumar family, who signed an MoU with RCPL in February. The products will be rolled out in Tamil Nadu first and then pan-India.