Parle most-preferred FMCG brand, Haldiram’s enters top 10: Worldpanel by Numerator
Parle remains the top in-home brand for the 13th consecutive year, while Britannia leads in out-of-home consumption. Haldiram's and Surf Excel have seen significant gains in home consumption, with Haldiram's entering the top 10 for the first time. Overall, FMCG brand choices in India grew at a slower rate in 2024, with smaller brands outpacing larger ones.