Online festive shopping to hit Rs 1.2 lakh crore: Datum
India's online festive season sales are set to grow by 27% in 2025, reaching Rs 1.2 lakh crore, as per Datum Festive Barometer. Factors contributing to this include consumer confidence, diversification of digital shopping, and the rise of quick commerce. Amazon and Flipkart continue to be top choices, with Myntra and Meesho dominating the fashion market.