Feeling snacky? OTTs offering the right flavour
Bullet, a new micro drama app, has joined the trend of OTT players offering short and engaging content to cater to the impatient generation. With the rise in mobile-first viewing, platforms like Sharechat, ALTBalaji, and MX Player are also tapping into this space. The growing number of downloads and investments in this format show its popularity, making India a major contributor.